Hockey Moms are the subject of a witty campaign to launch NHL 2K10, a hockey game for the Nintendo Wii. Via 72andSunny in Los Angeles, the campaign stars three moms who use the game to vent their aggression. http://tiny.cc/nhl2k10Wii
Finally, check out Champagne Valentine’s beautifully interactive promo for The Never Ending Why, the new Placebo single. Through Nexus in London, the multi-sensory experience steers the viewer through a landscape of shadows, monsters and psychedelic colour. http://tiny.cc/PlaceboChV
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