Thursday, October 8, 2009

Amplichoir and Seydisfjordur

Dell has partnered with MTV to try and create the world’s largest online choir, Amplichoir… in their words ‘we have no idea just how big it could become, but, deep down, we really want it to be the biggest one there is’. http://ema.mtv.co.uk/amplichoir, http://amplichoir.com/

The Icelandic village Seydisfjordur was filled with speakers broadcasting music from an eclectic bunch of artists including Bob Dylan, Federico Cabral and Guillemots as part of a film by Fallon to promote the high sound quality on Sony TVs. According to Fallon's Juan Cabral, who directed the spot, Sony turned the village into ‘an extraordinary sound-system for a week’. Watch it here. http://tiny.cc/Soundville