Sunday, September 27, 2009

Sneakers and Paintball Action

New Balance goes straight for the sneaker freak jugular with a beautiful campaign via Mother, New York. Each pair of the new limited-edition '574 Clips' shoes comes complete with a unique Polaroid picture showing where in the US it was made. This has a code on the back which connects the consumer to their own video hosted online - expanding on the origins of each individual pair. Users can then 'claim' their video before sharing with friends across various social networks and blogging platforms.

Pop art via paintball on behalf of snack brand, Bon Yurt for Leo Burnett, Columbia The full campaign features seven limited edition labels made by students

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