Sunday, September 27, 2009

Sneakers and Paintball Action

New Balance goes straight for the sneaker freak jugular with a beautiful campaign via Mother, New York. Each pair of the new limited-edition '574 Clips' shoes comes complete with a unique Polaroid picture showing where in the US it was made. This has a code on the back which connects the consumer to their own video hosted online - expanding on the origins of each individual pair. Users can then 'claim' their video before sharing with friends across various social networks and blogging platforms.

Pop art via paintball on behalf of snack brand, Bon Yurt for Leo Burnett, Columbia The full campaign features seven limited edition labels made by students

Thursday, September 17, 2009

Wii & The Never Ending Why

Hockey Moms are the subject of a witty campaign to launch NHL 2K10, a hockey game for the Nintendo Wii. Via 72andSunny in Los Angeles, the campaign stars three moms who use the game to vent their aggression.

Finally, check out Champagne Valentine’s beautifully interactive promo for The Never Ending Why, the new Placebo single. Through Nexus in London, the multi-sensory experience steers the viewer through a landscape of shadows, monsters and psychedelic colour.

Tuesday, September 15, 2009

From Red Bull to a boot or that little sports car

Just a couple of quick things we like....

It’s not quite Mark Ecko tagging Airforce One, but Red Bull Cola has taken laser tagging to the M16 building in London thanks to Agents of Change, making the point that the brand’s natural cola has nothing to hide.

Hasbro has just kicked off Monopoly City Streets. The game is a limited-run massively multiplayer online interface that, thanks to Google Maps, allows players to develop property anywhere in the world in real time. More here

Ian stands up for design in Australian Creative

Some pearls of wisdom from Ian in Australian Creative...

Monday, September 14, 2009

Putting our heads above the parapet

the hub stirs the pot. Goody.

Creative Without The Baggage

Well, we're finally launching our new service - idea creation without all the baggage. That is, creating idea’s against briefs but then allowing clients to bring those ideas to reality in terms of applications, layouts artwork etc.

What this means is that clients who have their own internal designer or preferred freelancers, can get the benefit of a creative agency for idea generation and creative thinking without the subsequent expense of a full agency structure to turn those ideas into actual communications. None of which they need if they have their own resources.

We’ve found that with so many clients now having their own internal design teams (as do you), that often they just need a good idea, a strong creative concept, which they can work up to layouts, artwork, online content etc. themselves using internal resources.

We reckon there's a market for this...