Wednesday, July 8, 2009

The New VB work from Droga 5

Hmm. Just seen the new VB ad...There's a nice idea in there, but I'm not totally won over by the execution. That said, a couple of the 'groups' brought a smile to my face. I believe for the primary target audience of males 18+, C,D& E's, this will be extremely successful. On a personal note... I LOVE the new tag. The Drinking Beer positions it perfectly as a beer without pretense; a beer for consumption by people who like a drink. And most likely excellent to get ratted on. Dear Media Planners, do not attempt to achieve your numbers by dumbing it down to 30" spots. Allow it to live and breathe.

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