What this means is that clients who have their own internal designer or preferred freelancers, can get the benefit of a creative agency for idea generation and creative thinking without the subsequent expense of a full agency structure to turn those ideas into actual communications. None of which they need if they have their own resources.
We’ve found that with so many clients now having their own internal design teams (as do you), that often they just need a good idea, a strong creative concept, which they can work up to layouts, artwork, online content etc. themselves using internal resources.
We reckon there's a market for this...
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